Destination Unknown

20 years ago, I started a second career as a motorcycle journalist, and I’ve been lucky enough to see many of the beautiful places in the world and publishing stories and photos of my adventures. I’ve started documenting my bicycle adventures in a similar fashion, and will be sharing those stories here. Please join me.

“The idea is to die young as late as possible

Ashley Montagu

The Latest Stuff…


  • Check Out This Cover!

    I was so psyched to make this the cover of the Jan-Feb 2021 issue of On The Level, the official club magazine of the BMW Riders Association. I found the artist, Raul Contreras on Instagram where I was fascinated by his high contrast, highly graphic style. So I slid into his DMs and found out…


  • Chat with Travis Wyman

    Travis Wyman scored BMWs first Stock 1000 victory! We chatted about his win.


  • BMW Riders Association Chats

    Like the rest of the world, I’ve been doing more Zoom. I started a series of Zoom chats for the BMW Riders Association. I try to keep them short and sweet for modern attention spans. This one is with GS Giants president Dimitrios Tournas on his upcoming trip.


  • I recently chatted with Rob Beach and Mike Knott about my work at the BMW Riders Association. Check it out! Listen to “John Flores, BMW RA – Episode 22” on Spreaker.


  • Another great trip with filmmaker Cameron Muhlenberg, this time to New York’s Adirondack State Park.


  • Go get the Feb 2019 issue of RoadRUNNER Magazine!


  • Video: Billings Montana

    In August I traveled with video produce and all around good guy Cameron Muilenberg to Billings, Montana, where we picked up a pair of brand new Honda Gold Wings and toured the area. My story has been submitted and should be out in a couple of months, but Cameron has already produced this cool video…


  • A new chapter…

    Great news – I’m the new Editor In Chief of “On The Level,” the official magazine of the BMW Riders Association! I’ll be working with members and contributors to publish six issues a year filled with great stories and helpful information for BMW owners and enthusiasts. I’m also the Chief Content Officer, which means that…


  • From 26 to 100 with RoadRUNNER Magazine

    In the early 2000s, I noticed a new magazine on the magazine rack – RoadRUNNER Magazine. Printed on thick, oversized paper stock, it immediately stood out and felt great in the hand, more like the smart British motorcycle magazines (BIKE and Two Wheels Only) that I admired. The focus on motorcycle travel was refreshing and…


  • Listen to the “Let’s Figure It Out” Podcast

    I recently spoke with Deborah Munies on her new “Let’s Figure It Out” podcast. Deb and I worked years ago at an advertising agency and have kept in touch over the years via Facebook. And just like I’ve drifted away from the world of marketing towards things that I find more invigorating, so has Deb,…